Corporate Team

Meet the talented corporate team behind Scout & Molly’s. Learn more about each member and what they bring to the partnership.

Ed Samane

Successful Entrepreneur & CEO of Franlogic Scout Development, LLC

Ed Samane

Successful Entrepreneur & CEO of Franlogic Scout Development, LLC


Ed Samane is a successful entrepreneur and is recognized as a national expert in franchising. He has a proven track record in planning, launching, and growing successful businesses and franchises, both nationally and internationally.

Ed is a dynamic, results-driven leader and mentor with a strong background in business development, negotiation, sales/marketing, customer service management, relationship management, training and development, and operations. He has a track record for successfully transforming and empowering organizations with the tools, technologies, and training needed to achieve overall objectives.

In addition to serving as CEO of Scout & Molly’s, Ed is the visionary, founder and Co-CEO of both FranSave® and FranchiseYourBusiness.com.

Ed’s core belief is that the success of the franchisor and franchisee partnership is rooted in the unification and alignment of mutualistic goals and transparent communication.

John Simon

EVP of Operations & CFO

John Simon

EVP of Operations & CFO


John Simon comes to us with over 35 years in Franchise Operations and Senior Management. John has gained vast experience and knowledge in Senior Management with Mailboxes Etc who he then sold to UPS, Maaco Auto Painting and Tyco Inc. John will be responsible for overseeing the growth of our franchise operations, budgeting, store performance, vendor and franchise relationships to a state of profitability. John has extensive experience in budgeting, finance, data analyzation & profitability. We’re excited to have him here to take our franchise to the next level!

Steve Pruitt

President of Blacks Retail

Steve Pruitt

President of Blacks Retail


Steve Pruitt currently serves as President of Retail for Scout & Molly’s. Steve is a retail industry veteran with over 30 years of experience in merchandise planning, leadership coaching, and retail financials. Steve began his career at a national merchandising planning firm, and has worked with some of the most successful independent apparel stores across the country as both an analyst and trusted consultant. In 2004, he founded Blacks Retail, offering merchants highly specialized planning and consulting services based on innovative technologies. Steve is now considered one of the top retail industry analysts in the U.S. and brings with him a solid understanding of retail best practices, sales strategies, and merchandise and financial planning. He oversees all retail activities for Scout & Molly’s with a focus on helping franchisees grow their businesses.

Melissa Novell

Vice President of Merchandising

Melissa Novell

Vice President of Merchandising


Melissa Novell is a highly skilled professional retail executive. She brings with her over 25 years of retail experience and over 16 years of Women’s fashion retail specialty store experience. She has even owned her own Franchise.

Melissa began her retail career working at a luxury retail brand and has held SVP and VP Merchandising roles with several key retailers across the country. Since her specialty experience was in a value conscious market, she knows how to negotiate great prices with vendors, in order to pass that value to the consumer.

She, also, works closely with her vendors on trend direction and possesses an uncanny ability to identify and forecast key fashion trends. This enables her to select the next big fashion idea. Melissa has a passion for the retail business, is decisive and a great communicator. She guides the purchase of key fashion styling with enthusiasm and conviction. In addition, she has
extensive experience shopping Europe for trend direction, product development, and traveling overseas to source product with manufacturers.

In combination with Melissa’s fashion sense, she is excellent at store merchandising and strategizing a cohesive marketing and promotional plan. This all combines with a skill set in the financial planning process, in order to be able to deliver a revenue generating business plan.

At Scout & Molly’s, Melissa oversees all retail buying and merchandising activities with a focus on helping our franchisees grow and enhance their businesses.

During her spare time, Melissa enjoys her family, two dogs (Macy and Bandit), attending vintage automobile shows, and playing golf.

Kristen Mikelson

Director of Operations

Kristen Mikelson

Director of Operations


Kristen Mikelson serves as our Assistant Buyer under our VP of Merchandising, Melissa Novell. Kristen is responsible for all things merchandising, such as keeping up with the latest Fashion trends, communicating with vendors while maintaining strong vendor relationships, assisting our Franchisee’s with help for their buying needs, and attending market shows to further expand her knowledge and understanding of the buying world.

Kristen graduated from the University of Delaware in 2018, with a degree in Fashion Merchandising. From there, she obtained two internships; one pertaining to Sportswear buying, and one as an assistant visual merchandiser for a sportswear swimwear line.

Growing up, Kristen has always been fascinated with the fashion industry due to her aunt being a fashion photographer and letting her participate in shoots, dressed in extravagant outfits.

Currently at Scout & Molly’s, Kristen will continue to support and help grow the company by consistently building the relationships between the Franchisee’s and the vendors as well as assisting Melissa Novell in the corporate functions of the buying team. When she is not working, Kristen can be found hanging out with her friends and cats, or relaxing at the beach!

JudiMarie Thomas

Vice President of Marketing and Administration

JudiMarie Thomas

Vice President of Marketing and Administration


Ms. Thomas is a corporate communications & marketing communications executive, with over 20 years of experience, in the healthcare, financial services and franchising industries. Judimarie is passionate about and effective at collaborating and problem solving through communications & marketing strategies.
Judimarie served as Senior Director of Communications at Independence Blue Cross and Second Vice President, Corporate Communications at Lincoln Financial Group. In each role she served as a guardian of the brand and as a trusted advisor and PR coach to the CEO and other C-Suite executives.  Judimarie also worked as a consultant in a crisis communications firm in New York after earning her B.S in Communications from Rutgers University.

James Lloyd

Vice President of Franchise Development

James Lloyd

Vice President of Franchise Development


James is a thoughtful and dedicated sales professional with 20+ years of experience. He is entrepreneurial in spirit, successfully achieving organization through effective communication and fostering long-term, franchisee relationships focused on sustained growth and profitability.

For the past 13 years, he has been in the franchise industry gaining valuable experience both as a franchisee and as a team member on the franchisor side of the business. James filled multiple roles on the franchisor side, ranging from Director of Franchise Operations, Leader of Franchisee Engagement, Executive Director of Franchise Development and VP of Franchise Development.

James is passionately driven to find individuals with the correct skill set and personality to thrive within specific brands, and achieve overall success for all parties.


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